To produce a film using the ever changing readership statistics of the newspaper group, newsquest. To manage this the graphics needed to be easily updatable within the film. The Post People worked with the production company on the concept. The initial task/brief was to produce two films covering both the Oxfordshire and Wiltshire sales areas. On the success of this, The Post people’s role was updating the films to work for a further 17 counties in the uk.
The Post People designed a template to work within each vignette from the Production concept/storyboard. The Post People worked closely with the production company to produce the concept that would work for their brief.
The Post people’s role included conceptual idea for the film, designing the stroyboard, managing the graphics, and implementing the templates using tracking rortascoping, titling and VFX. Being on the film shoot was important as we were able to advise on the framing for the graphic areas.