More about the project
Newsquest clean-up
The brief

To produce a film using the ever changing readership statistics of the newspaper group, newsquest. To manage this the graphics needed to be easily updatable within the film. The initial task/brief was to produce two films covering both the Oxfordshire and Wiltshire sales areas. We filmed ‘one shots’ replacing paper mast heads and statistics accordingly to each region. In this example video we changed the Oxford paper for a Wiltshire based title paper.

Our solution

The Post People worked closely on the shoot to ensure shots were considered for implementing the templates using tracking rotascoping, titling and VFX.

This example was the more complex shot where rotoscoping played a key role. 

Watch entire film